eLect | eVote | eLead
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eLect | eVote | eLead is an unique experience created by designers Joyce Chen, Kaya Ono, Leah Alfonso, and Nolan Constantino. It is an "360 advertising," branding, and case studies project. The project was designed on November 2008, during the presidential election, the ultimate goal was to involve target group 20-26 years old voters, and redesign the voting system.
Lack of political knowledge turns young generation away from involving politics. Although many information is accessible online, they are not motivated enough to go through massive information to figure out which party would fulfilled their needs.
Weak points of existing election related websites are:
- They are still one way communication. Need to get audience involved more.
- Information in those web sites is not customized.
- Each website has its own voting Information page for better accessibility to the info, however some audiences feels those info to be less reliable.
One big site with 3 different sites for 3 different depth of users to learn about the political issues and involve in the election.
eLect: An collection of 12 reality web-pisodes based on a made up politician making real political issue proposal every episode. The viewers can learn through the show and vote every week if they like the proposals or not; the show would develop based on the viewers' votes. This is for medium depth user.
eLead: A simulation game for the heavy users. By playing the game, the uses can learn about elections and political system.
The target audience 20-26 years old voters are either voting for the first time or never voted before. The old voting system was confusing and vary from states to states. The ultimate goal is to design an universal voting system that works anywhere and everywhere that has internet. A similar voting system is introduce to the eLect and eLead users, so before they will be familiar with the system when the actual election comes. eVote provides information referring to election for light depth users. It also allows the user to register to vote right on the site.